Now more fragrance (Vs. previous Chloralen Aromas formula) + 50% more whitening power (To remove stains on white fabrics). For standard and HE machines (Follow HE washer manufacturer's instructions for product dispensing). Whitens. Deodorize. Deep cleans. Cloralen is the name used in the United States and Canada for the brand known as Cloralex in Mexico. www.cloralen.com. Questions or comments? clorane(at)alenusa.com. www.cloralen.com. 1-800-615-3191 USA; Made in Mexico, Jamaica; Product of Mexico.