Fortifying. We've captured all the rich nutrients of certified organic fruit extracts and combined them with proven organic botanicals. Each formulation offers unique complexes essential for a well-balanced diet for your hair. Strengthens all hair types to resist breakage; Protects color-treated hair from fading; Offers environmental protection; Stimulates scalp Microcirculation; Protects against breakage. No animal testing. No animal-by products. Cruelty-free. pH balanced. Biodegradable. 70% certified organic. Made in USA.