Ancient grain flakes with honey vanilla amaranth clusters. No artificial preservatives, flavors or colors. 42 g whole grain. Excellent source of fiber. 6 g protein per serving. Non GMO Project verified. nongmoproject.org. Since 1960. 100% recycled paperboard. Minimum 35% post-consumer content. Simple ingredients. Simply delicious. Simply good. For over 50 years, Back to Nature has passionately created foods with wholesome grains, real nutrition, and the delicious flavors of nature free from artificial ingredients. We give people truly flavorful, wholesome foods made with simple ingredients. Here's the great stuff about honey grains ancient grain flakes with honey vanilla amaranth clusters. Honey, you're going to love this - wholesome multigrain flakes mingle with puffed Kamut brand khorasan wheat and honey vanilla oat and amaranth clusters for the perfect whole grain crunch. A simply delicious way to start your day! Why puffed kamut and amaranth? Puffed Kamut: Kamut brand khorawan wheat is another example of an ancient heirloom grain now returning to add variety to the food supply. Today, millions of pounds of this rich, buttery-tasting wheat are grown on organic farms and made into over 450 whole-grain products around the world. Health Bonus: kamut has higher levels of protein than common wheat, and more vitamin E. Amaranth: Amaranth was a staple of Aztec culture. Today amaranth is making its way back, thanks to a lively, peppery taste and a higher level of protein (it's roughly 13-14% protein) compared to most other grains. Amaranth has no gluten, so it is popular in cereals, breads, muffins, crackers and pancakes. Health Bonus: Amaranth has a high level of very complete protein: its protein contains lysine, an amino acid missing or negligible in many grains. To learn more about Back to Nature: Visit us and send us your feedback at www.backtonaturefoods.com or www.facebook.com/backtonature. Whole Grain: 42 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. This package is sold by weight, not by volume. Some settling of contents may have occurred during shipping and handling.