More roar in every pour since 1864. Lion began perfecting great tasting coffee over 150 years ago. Today we blend this history and expertise with the world's finest beans to evoke the taste and spirit of our home in the islands. Wake up with Lion. Hawaii's favorite first cup. Classic Lion: Times change, but our signature blends and distinctive island-inspired flavored coffees remain as smooth and consistent as ever. Even when you can't feel the sand between your toes, Lion helps you start the day in a Hawaii mind. Aloha from Hawaii.