AVEENO ® Nourish+ Shine Shampoo helps remove dirt and oil while smoothing and hydrating hair to increase luster. For dry, damaged hair, this exclusive formula is made with shine-enhancing palm extract and Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and fortifies the weakest part of the hair to restore strength, softness, and shine. In a clinical study, 79 percent of women who used the Nourish+ Shine regimen* had shinier hair after just three uses. *Nourish+ shampoo and conditioner system.