Ecology: Good for the Earth, good for you. Vegan - No animal by-products. Cruelty-free. No animal testing. This vegetable-based treatment bar is specially formulate with loofah fibers - a natural exfoliant - to gently scrub away dead skin and other surface impurities. A hint of kiwi fruit spice soothes and protects the skin - while the loofah unclogs pores - allowing skin to breathe freely, naturally. Use this loofah treatment bar every day to reveal softer, healthier looking skin. Enjoy in good health. This soap is cruelty-free and made with a vegetable base that contains no animal by-products. Made in USA.