Since 1971. New look, new name, same great taste! 37 g whole grains. 5 g protein. 4 g fiber (benefits per serving). Whole Grain: 37 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Non GMO Project verified. nongmoproject.org. Warning - you might not be hungry until lunch! With any correspondence, please enclose this package flap. Wake up your morning! Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead! Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1 gram of soluble fiber from oats. Our Story: A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious - and is worth taking a bit out of every day! Check out our other flavors! For more information, go to www.barbaras.com. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Check out our environmental counter online to track the difference we are making together! Please visit www.barbaras.com/givesback. GreenChoice 100: 100% recycled. 100% clean energy. 100% carbon neutral. No net greenhouse emissions. We Calculate (As measured by the Environmental Defense Paper Calculator): Trees saved; Water reduced; Landfill reduced; Energy reduced. FSC recycled packaging. Rainforest Alliance Certified. FSC is not responsible for the savings calculations by using this paper. Visit us online at www.barbaras.com. This carton is made from 100% recycled cardboard. Minimum 65% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Product of Canada.