DHA helps support brain & eye development. It is well-established that the infant's brain continues to develop throughout the first year if life and even into toddlerhood. DHA is an important nutrient in aiding this development. As babies gradually transition to solid foods from breast milk or formula with DHA, Gerber Cereals with DHA are a great war y to continue to provide this important nutrient for brain and eye development. Getting enough DHA, as well as the other important nutrients found in Gerber cereals, is part of a great start in your baby's life. Benefits: All the great nutrition of other Gerber cereals (including iron, zinc, & 6 B Vitamins); 18 mg of DHA per serving; Resealable canister for freshness & no-mess serving; Made with natural grains; No added sugar or artificial flavors.