Contains Multiple Applications. 5 Minutes blends away gray. Natural, healthy look. More than a haircolor, it's the Rejuvenator. Brush on. Wait 5 minutes. Shampoo out. Brush included. Vitamin-Enriched, It Rejuvenates Hair: Just for Men Gel is fortified with a unique complex of vitamins and conditioners that rejuvenates hair, leaves it softer, less bristle. And it's gentle, not a drop of harsh ammonia. No Mess, No Drip 5-Minute Gel: This thick, rich gel is specially made to stay put, to penetrate that coarse, hard-to-color gray. Fast and easy, too. Brush in, shampoo out in 5 minutes, and gray is gone. Blends Away Gray For A Natural Look: Just for Men Gel actually targets gray and blends in several close, but slightly different shades that match up to the rest of your hair. Even you can't tell where the gray was! Long-Lasting, Won't Wash Out: It lasts until the gray grows back. The number of applications you get depends on how much hair you use it on. Simply use as much as you need, and save the rest for next time. Just for Men Brush-In Gel, specially made for coarse, hard-to-color facial hair, blends shades of your natural color into your gray so subtly, no one can tell! If you're not sure which shade matches your natural color, try a lighter shade of Just for Men, rather than a darker one. Made in USA.